Pan Pacific Hotels to roll out 10 new-build and renovation projects across Southeast Asia in 2027
Against this background, PPHG intends to make each brand under its profile “more distinct and a lot more relevant to the market it offers”. “Our aspiration is to have a portfolio where each brand has a clear reason to exist, but where the group overall has the operating breadth to record different types of need,” Choe explained.
The change comes amid an evolving hospitality landscape, with the boundaries between work, recreation, well-being and personal time becoming “significantly flowing”, PPHG observed.
New real properties consist of Pan Pacific Phnom Penh; Parkroyal Siem Reap; Siam Pan Pacific Bangkok; Pan Pacific Serviced Suites Thonglor, Bangkok; Parkroyal Hanoi; Parkroyal Serviced Suites Manila Bay and Parkroyal Jakarta.
The method combines globally recognised architects and designers, biophilic and wellbeing-led design, enhanced sustainability framework and technology-enabled experiences in a “thorough makeover” of PPHG’s portfolio.
Pan Pacific Hotels Group (PPHG) is increasing investment in Southeast Asia. The UOL Group subsidiary has 10 new-build or major remodelling jobs intended throughout the area in 2027 as section of its continuous account adjustment.
The plans come with PPHG’s “Version 2.0” strategy, which intends to transform “not only how PPHG’s hotels look, but just how they work and involve with guests”, the group said in a release.
PHG owns and manages over 50 hotels, hotels and serviced collections across three brands: the high-end offering Pan Pacific, the high end proposition Parkroyal, and Parkroyal Collection, which comprises hotels placed all around nature, sustainability and wellbeing.
Properties that is going to be remodelled are Parkroyal Serviced Suites Kuala Lumpur; Parkroyal Gurney Bay Penang and Parkroyal Collection Pickering, Singapore.
” The market has actually moved, and we have to shift along with it,” claimed Choe Peng Sum, Chief Executive Officer of PPHG. “People are living differently, and consequently they are travelling in a different way.”
Over fifty percent of the portfolio has gone through the program given that 2020, including newly built, revamped or substantially remodelled real estates. Amongst these are the 237-room Pan Pacific London, which opened up in 2021 and Pan Pacific Orchard, Singapore, which released in 2023.
